UN-Habitat on Monday launched its global I'm a City Changer drive in a special event at Fort Copacabana , in Rio de Janeiro, to emphasise that greenhouse gas pollution can be cut back around the world with better public transport in cities so that fewer people have to use cars.
Mr. Andre Dzikus, Coordinator of for Urban Basic Services at UN-Habitat said: "The City Changer campaign seeks to promote the use of bicycles, encourage car pooling and everything related to the improvement of urban public transport."
The event was a shared initiative between UN-Habitat and the city of Rio de Janeiro, with the support of the Institute for Transport and Development Policy (ITDP), Studio X, Transporte Ativo and media partners.
The campaign was created by the communications agency Devolve. Click here for details.