Leave your car home and ride a bike or take public transport. Promote carpooling among your friends as an alternative means of mobility. At the red light, stop before the stop bar and show you are a good driver!
The communication campaign
In Brazil, the City Changer campaign will run in theaters, TV, radio and print media. There will be viral marketing actions, events and activities to mobilize people.
“We believe this campaign will reach about six million people in Brazil. The intention is to raise awareness about the themes that impact our city, such as mobility, and encourage a new social conduct,” says Wagner Andrade, from the communication agency Devolve, which is responsible for creating the campaign in Rio de Janeiro.
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